Brand Identity and Event Design

Think7 Identity Design

Client / Organization: Centre for International Governance Innovation (CIGI)
Design Team: CIGI In-House Design
Project Type: Brand Identity, Visual Communication & Event Design

Project Overview

Think7 (T7) is the official think tank engagement group of the Group of Seven (G7), bringing together leading research institutions to develop evidence-based policy recommendations for G7 leaders. With Canada holding the G7 presidency in 2025 and CIGI leading the Think7 process, the initiative required a visual identity that reflected both Canadian leadership and international collaboration.

The Challenge
The challenge was to establish a distinctive visual identity for Canada's Think7 presidency while maintaining the initiative's international character. The design needed to balance Canadian representation with a global perspective and remain recognizable across a wide range of applications, from publications and digital platforms to conference presentations, signage, and promotional materials.

My Approach
I developed a flexible visual identity built around colour, with Canadian red as the central element to represent the host country's leadership. A broader palette introduced diversity and international perspectives, reflecting the collaborative nature of Think7. Through consistent typography, graphic elements, and adaptable layouts, I created a unified design system that could work across different formats and scales while maintaining a recognizable brand presence.